This particular footwear represents a collaborative effort between Nike, Undefeated (a well-liked streetwear boutique), and the UCLA Bruins athletic program. It is a variant of the enduring Air Max 97 operating shoe, famend for its full-length Air Max cushioning and distinctive wavy design. The colorway incorporates the Bruins’ official colours of sail (a tender off-white) and aero blue, creating a singular aesthetic that ties the shoe to the college’s athletic heritage.
The mixture of a traditional Nike silhouette with the Undefeated model and UCLA affiliation provides a layer of desirability and exclusivity. These collaborations typically generate important curiosity amongst sneaker lovers, collectors, and followers of the concerned establishments, leading to restricted availability and excessive resale worth. Such releases also can serve to broaden the attain of college branding past conventional sports activities audiences and into the style and streetwear communities.