These procedures are exploratory scientific investigations designed to collect an in-depth understanding of underlying opinions, causes, assumptions, and motivations. Quite than specializing in numerical knowledge, they search to explain qualities, traits, and properties of a phenomenon. An instance is observing shopper conduct in a retailer to know buying selections, the place researchers be aware patterns of interplay with merchandise moderately than counting the variety of gadgets bought.
The worth of those assessments lies of their skill to supply wealthy contextual info that can’t be obtained via numerical measurement alone. They will uncover unexpected points, inform quantitative research, and improve the interpretation of statistical findings. Traditionally, such assessments have been utilized in quite a lot of fields, together with sociology, psychology, advertising, and public well being, to discover complicated human experiences and social dynamics.