This refers to a selected providing of Nike’s iconic Air Max 90 sneaker obtainable on the retailer Snipes. The collaboration signifies a retail partnership the place a selected mannequin of a well-established shoe is marketed and offered. This could embrace unique colorways or particular editions obtainable solely at Snipes places or by way of their on-line platform.
Such retail partnerships are important for model visibility and market attain. For Snipes, carrying a fascinating product from a serious model like Nike attracts prospects and enhances the retailer’s popularity. For Nike, it gives an extra gross sales channel and the potential to focus on a selected demographic or geographic space by way of Snipes’ buyer base. The Air Max 90, with its established historical past and design, advantages from the continued publicity and potential for brand new interpretations.