This restriction signifies a purchase order limitation, specifying that every buyer is permitted to amass solely a single unit of a specific product. For instance, throughout the launch of a extremely anticipated merchandise, a retailer may implement this coverage to make sure broader buyer entry to restricted stock. Such a buy restrict is commonest on merchandise with excessive demand or restricted provides.
The implementation of a coverage like this serves a number of functions. It goals to stop bulk shopping for by people or resellers, selling equity and permitting a larger variety of shoppers to acquire the product. Traditionally, such measures have been deployed to fight scalping, cut back hoarding habits, and stabilize market costs during times of shortage or promotional occasions. This method may also improve buyer satisfaction by offering a extra equitable purchasing expertise.
